The best sports products in one section
| The best sports products in one section |
In section number one, you will find everything related to sports products, from the
top five sports products to the best sports perfumes. Also, all that people are looking
for, so all you have to do is support me on my personal pages and enjoy this
beautiful and respected article. We first start with the concept of sports among
people.
sports concept
It is a normal physical effort or skill exercised under agreed commitments for the purpose of
entertainment, competition, pleasure, developing skills, or strengthening self-confidence or body. The
difference in goals in terms of their meeting or singularity distinguishes sports, as well as it is defined as
the activity that is based on planning and presenting the integrated mix that satisfies the needs and desires
of consumers, trying to harmonize between the goals of the buyer and the goals of the authority and its
ability under the surrounding environmental conditions.
Training, management, recreation, and attracting the public’s interest in practicing sports, while clarifying
its value to the human being. And strengthening and consolidating it until it becomes a way of life, in
addition to the profit and material return that can be achieved. The lack of understanding of sports
marketing and its importance confirms the necessity of its presence. As well as the absence of an
administrative body for marketing in sports institutions. In addition to the lack of clarity of marketing
methods and their application in the fields of physical education and sports. They often refrain from
mentioning sponsoring companies or marketing companies, marketing management is fair
It is well known that good sports marketing requires good management of its marketing, and the concept
of sports marketing management can be interpreted as the application of management processes from
planning, organizing, directing and controlling the product, pricing, distribution and promotion to achieve
a positive mutual relationship for each of the investors in the various sports institutions represented in
sports federations and clubs And youth centers and units of a special nature in specialized academic
institutions and the beneficiaries of these institutions. Sports marketing management in sports institutions
The overall concept of the sports product edit
No organization can avoid marketing activity whatever its size or marketing objective.
Sports marketing and its impact on the development of football
Dr.. Muhammad Al-Khair Sheikh| Thursday 4 November 2010
In the past, football depended on match revenues and member donations at a time when football
was a hobby for all members of its system. Finally, marketing scholars in the world discovered
the importance of the participation of commercial sectors in sports, and the latter found a popular
and important market in it. Here we are trying to shed light on the stages of marketing that it
went through until it finally reached the crazy world. Marketing in general arose with the
emergence of trade exchange. The American Marketing Association defined it in 1974 as
follows: (project activities that direct the flow of goods and services from the producer to the final
consumer or industrial buyer). As for the modern definition of marketing, it was defined by the
same American Marketing Association in 1995: (It is the process of planning and implementing
the overall perception of pricing, promoting and distributing ideas, goods and services to create
an exchange process that satisfies the needs of individuals and establishments). From this
definition, we conclude that marketing is an administrative process and aims to implement
exchanges for the benefit of the individual and the organization. Marketing is also not limited to
goods and services, but goes beyond ideas and principles, up to marketing players and
coaches. Sports marketing is a new field and does not have a definition, but falls within the
general definition of marketing with all its meanings and connotations, and sports marketing is
witnessing great growth, and companies all over the world allocate a large share of their general
budgets to sports marketing. Sports marketing began in the 1870s in the United States with
baseball, where cigarettes were promoted by printing cards for the most famous baseball
players, and then these cards were attached to the popular Bubble gum at that time. Especially
that sport has become an economic process and the growth in the field of sports marketing has
become large and at an amazing speed, and it has led commercial companies to compete over
sponsoring sporting events. Because of the companies’ desire to advertise their products,
because the astronomical numbers of viewers of sports events have become tempting and
attractive, and thus the common interests have integrated and there has been an intimate
relationship between the commercial companies specialized in sports marketing and the satellite
channels scattered around the world. And when we also talk about sports sponsorship, we must
dig into its concept and definition. Commercial sponsorship has been known from many parties
and people, but the most beautiful of which is the definition of (John Minim): (Providing financial
assistance or the like to an activity by a commercial institution for the purpose of obtaining
commercial goals From this definition, it is clear that sponsorship is not limited to sports only, but
is used in many other occasions or events related to people's daily lives. Marketing in the sports
field is one of the means or methods that can contribute to solving many obstacles, especially
the material ones that sports federations and clubs are exposed to, and it is the key to achieving
the goals of sports institutions and includes identifying the needs and desires of the target
market. Accordingly, the marketing concept in sports institutions, and here we mean local
federations and sports clubs, should not be random and without using scientific means so as not
to lose the goal of seeking to introduce it in this field, and so that the rights of all parties are
preserved based on this scientific knowledge of the obligations of each party, and the institution
Sports to set realistic goals to reach their customers, and to achieve this better than their
competitors, and there are four factors that determine the concept of marketing: focus on the
market, the success of the field of marketing and sports investment in sports institutions has
become important because the field of sports work is an important and vital field that finds care
Complete and distinct from all relevant authorities, which is that the available capabilities do not
meet the requirements within the framework of the proposed and ambitious goals for the
following reasons: 1- Low rates of financial contributions or difficulty in providing them, and this
represents the main funding source for clubs and federations, due to the high expenses in
addition to the lack of The stability and decline of sources of funds. 2- Decreased rates of
voluntary service contributions on the part of individuals for reasons that may be material,
economic or other. 3- The marketing efficiency greatly helps in achieving their commercial goals
whenever those competencies are available. 4- Increasing the importance of these sports clubs
and clarifying their role in the development of society and ensuring its growth and stability,
because it is one of the basic pillars for the establishment of healthy societies. Thus, the role of
sports marketing comes to cover the lack of material capabilities, especially that the methods,
sponsorship and marketing of sports activities have developed a lot in our time, so I began, for
example, investing in advertising rights, television broadcasts and sports events commercially on
a large scale, and this is one of the important areas of sports marketing, as it has become
Marketing is a science based on foundations and rules to meet the needs and desires of the
sports consumer through multiple, intertwined and interrelated processes. In this context,
vocabulary and topics appeared related to this regard, including what is the basis for sports
marketing in order to achieve success, and it was represented in the establishment of sports
trade on the basis of the existence of a main market as well, and that the theory of sports
marketing, market research, information systems, the marketing objective of the sports industry
and strategies for the advancement of the industry Sports, as well as advanced curricula in
sports, sports relations and media and the use of sports industry licenses and licenses; She
gave marketing work in the sports field this importance. We must review some of the areas of
sports marketing that represent sources of funding in sports, including: - Using logos on products
and services.

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