‏    ‏    ‏    ‏    ‏   ‏    ‏    The best sports products in one section
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The best sports products in one section

 The best sports products in one section

The best sports products in one section




In section number one, you will find everything related to sports products, from the 



top five sports products to the best sports perfumes. Also, all that people are looking



 for, so all you have to do is support me on my personal pages and enjoy this



 beautiful and respected article. We first start with the concept of sports among 



people.


sports concept

It is a normal physical effort or skill exercised under agreed commitments for the purpose of 


entertainment, competition, pleasure, developing skills, or strengthening self-confidence or body. The 


difference in goals in terms of their meeting or singularity distinguishes sports, as well as it is defined as 


the activity that is based on planning and presenting the integrated mix that satisfies the needs and desires


 of consumers, trying to harmonize between the goals of the buyer and the goals of the authority and its 


ability under the surrounding environmental conditions.



Training, management, recreation, and attracting the public’s interest in practicing sports, while clarifying 


its value to the human being. And strengthening and consolidating it until it becomes a way of life, in 


addition to the profit and material return that can be achieved. The lack of understanding of sports 


marketing and its importance confirms the necessity of its presence. As well as the absence of an 


administrative body for marketing in sports institutions. In addition to the lack of clarity of marketing 


methods and their application in the fields of physical education and sports. They often refrain from 


mentioning sponsoring companies or marketing companies, marketing management is fair


It is well known that good sports marketing requires good management of its marketing, and the concept 


of sports marketing management can be interpreted as the application of management processes from 


planning, organizing, directing and controlling the product, pricing, distribution and promotion to achieve


 a positive mutual relationship for each of the investors in the various sports institutions represented in 


sports federations and clubs And youth centers and units of a special nature in specialized academic

 

institutions and the beneficiaries of these institutions. Sports marketing management in sports institutions


The overall concept of the sports product edit


No organization can avoid marketing activity whatever its size or marketing objective.



Sports marketing and its impact on the development of football



Dr.. Muhammad Al-Khair Sheikh| Thursday 4 November 2010

In the past, football depended on match revenues and member donations at a time when football

 was a hobby for all members of its system. Finally, marketing scholars in the world discovered 

the importance of the participation of commercial sectors in sports, and the latter found a popular

 and important market in it. Here we are trying to shed light on the stages of marketing that it 

went through until it finally reached the crazy world. Marketing in general arose with the 



emergence of trade exchange. The American Marketing Association defined it in 1974 as 

follows: (project activities that direct the flow of goods and services from the producer to the final 

consumer or industrial buyer). As for the modern definition of marketing, it was defined by the 

same American Marketing Association in 1995: (It is the process of planning and implementing 

the overall perception of pricing, promoting and distributing ideas, goods and services to create 

an exchange process that satisfies the needs of individuals and establishments). From this 



definition, we conclude that marketing is an administrative process and aims to implement 

exchanges for the benefit of the individual and the organization. Marketing is also not limited to 

goods and services, but goes beyond ideas and principles, up to marketing players and 

coaches. Sports marketing is a new field and does not have a definition, but falls within the 

general definition of marketing with all its meanings and connotations, and sports marketing is 

witnessing great growth, and companies all over the world allocate a large share of their general 

budgets to sports marketing. Sports marketing began in the 1870s in the United States with 



baseball, where cigarettes were promoted by printing cards for the most famous baseball 

players, and then these cards were attached to the popular Bubble gum at that time. Especially

 that sport has become an economic process and the growth in the field of sports marketing has

 become large and at an amazing speed, and it has led commercial companies to compete over 

sponsoring sporting events. Because of the companies’ desire to advertise their products, 

because the astronomical numbers of viewers of sports events have become tempting and 

attractive, and thus the common interests have integrated and there has been an intimate 



relationship between the commercial companies specialized in sports marketing and the satellite 

channels scattered around the world. And when we also talk about sports sponsorship, we must 

dig into its concept and definition. Commercial sponsorship has been known from many parties 

and people, but the most beautiful of which is the definition of (John Minim): (Providing financial 

assistance or the like to an activity by a commercial institution for the purpose of obtaining 

commercial goals From this definition, it is clear that sponsorship is not limited to sports only, but

 is used in many other occasions or events related to people's daily lives. Marketing in the sports

 field is one of the means or methods that can contribute to solving many obstacles, especially 



the material ones that sports federations and clubs are exposed to, and it is the key to achieving

 the goals of sports institutions and includes identifying the needs and desires of the target 

market. Accordingly, the marketing concept in sports institutions, and here we mean local 

federations and sports clubs, should not be random and without using scientific means so as not 

to lose the goal of seeking to introduce it in this field, and so that the rights of all parties are 

preserved based on this scientific knowledge of the obligations of each party, and the institution 

Sports to set realistic goals to reach their customers, and to achieve this better than their 


competitors, and there are four factors that determine the concept of marketing: focus on the 

market, the success of the field of marketing and sports investment in sports institutions has 

become important because the field of sports work is an important and vital field that finds care 

Complete and distinct from all relevant authorities, which is that the available capabilities do not

 meet the requirements within the framework of the proposed and ambitious goals for the 



following reasons: 1- Low rates of financial contributions or difficulty in providing them, and this 

represents the main funding source for clubs and federations, due to the high expenses in 

addition to the lack of The stability and decline of sources of funds. 2- Decreased rates of 

voluntary service contributions on the part of individuals for reasons that may be material, 

economic or other. 3- The marketing efficiency greatly helps in achieving their commercial goals 

whenever those competencies are available. 4- Increasing the importance of these sports clubs 

and clarifying their role in the development of society and ensuring its growth and stability, 



because it is one of the basic pillars for the establishment of healthy societies. Thus, the role of 

sports marketing comes to cover the lack of material capabilities, especially that the methods, 

sponsorship and marketing of sports activities have developed a lot in our time, so I began, for 

example, investing in advertising rights, television broadcasts and sports events commercially on 

a large scale, and this is one of the important areas of sports marketing, as it has become 



Marketing is a science based on foundations and rules to meet the needs and desires of the 

sports consumer through multiple, intertwined and interrelated processes. In this context, 

vocabulary and topics appeared related to this regard, including what is the basis for sports 

marketing in order to achieve success, and it was represented in the establishment of sports 


trade on the basis of the existence of a main market as well, and that the theory of sports 

marketing, market research, information systems, the marketing objective of the sports industry 

and strategies for the advancement of the industry Sports, as well as advanced curricula in 

sports, sports relations and media and the use of sports industry licenses and licenses; She 

gave marketing work in the sports field this importance. We must review some of the areas of 

sports marketing that represent sources of funding in sports, including: - Using logos on products

 and services.

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